Hastings Deering convention

Conference design

The size of the screen really helped push this design – I wanted to use the size of the machinery as a starting point for this design so I knew I was going to be using vision somewhere in this design.

The conference graphics were very clean and minimal so I wanted to continue that look in certain areas of the design.  The dots were the first part of this design – they had to look right and move in such a way that it wouldn’t be jarring – I always use the reference of fish swimming in a fish tank, the movement is slow and ‘drifty’ but it has purpose.


The yellow of the CAT logo was extremely important to get right.  I went to some great lengths to get it consistent over all of the renders.