Australian PGA Championship – Gold Coast

Broadcast Motion graphics opener for the Australian PGA Championship on the Gold coast.

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Using the colours from the logo a short opener sting was created which was also used as a play-on and play-off.  It had to feature the gold coast vibe of sun and fun rather than a straight golf style animation as it was showcasing the Gold Coast as a tourist destination.

The opener was to be short and sweet and at only 11seconds it had to convey the logo and the place of the event without dragging on.  Usually a video package is played after the opener with all the highlights of the location so the opener becomes about reinforcing the brand of the event.

Held at the RACV Royal Pines Resort between December 3 – 6.  The 2015 champion was Nathan Holman.

 

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